Swarovski News August 2011

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Design Festival: ITS#10 Eclat de Mode Fashion Shoot for Vogue Altaroma ‘Elle Aime La Mode’ Amberif fair, Poland Asia’s Fashion Jewelry & Accessories Fair Fairs & Events

Welcome to the SWAROVSKI ELEMENTS August newsletter, a heady brew of news, fun and information. It’s competition time again, as SWAROVSKI ELEMENTS joins forces with Elle to search for promising design talent, while the tenth global ITS competition identifies the brightest young jewelry designer. We also get a fly-on-the-wall glimpse of the dramatic SWAROVSKI ELEMENTS photo-shoot for Vogue; Poland joins the SWAROVSKI ELEMENTS’ global family in the latest outreach initiative; and we are thrilled to return to Éclat de Mode, Paris’s famous international fashion jewelry design fair! DESIGN FESTIVAL: ITS#10 SUPPORTED BY SWAROVSKI ELEMENTS Excitement reached fever pitch at ITS (International Talent Support) around the finals of the global ITS competition that took place 15–16 July in Trieste, Italy. Conceived by established creative minds, ITS works with big brands to gain work placements, exposure and opportunity for young design talent. Today, ITS is a global hub spanning fashion, accessories and photography. This year, ITS’ tenth anniversary, jewelry is included as a competition category for the first time, thanks to the partnership with SWAROVSKI ELEMENTS, who provided the crystals for the finalists’ pieces. Having enjoyed zero recognition, support or mentoring prior to this, the 11 young jewelry design talents competing for the SWAROVSKI ELEMENTS Jewelry Award enjoyed the experience of having their work evaluated by a renowned jury at the two-day exhibition in July. SWAROVSKI ELEMENTS Ready to Ignite the Parc des Expositions, Porte de Versailles with Crystal Brilliance SWAROVSKI ELEMENTS is poised to make a brilliant return to the heart of the Porte de Versailles Fairs in link with Eclat de Mode, the international design fair dedicated to the world of fashion jewelry in Paris on September 2–5, 2011. The company’s state-of-the-art SWAROVSKI ELEMENTS Platform, its premier showcase for all that is new, exciting and innovative in the dazzling world of SWAROVSKI ELEMENTS will again be located outside the main entrance of Hall 5 to superbly illustrate why these finest precision cut elements have been the designers’ choice since 1895. GLITTER AND GLAMOUR AT SWAROVSKI ELEMENTS’ FASHION SHOOT FOR VOGUE Drop into a thrilling world of high drama and sexy glamour and sneak a peek behind the scenes thanks to our film of the SWAROVSKI ELEMENTS photo-shoot for German Vogue. Gorgeous jewelry from the likes of Kanzi, Frangos Nikolas, Alberto Rodriguez, Martine Wester and Hubert Barrere, as well as exquisite designer collaboration pieces and items from the SWAROVSKI CRYSTALLIZED™ Collection are captured on video in all their theatrical glory, modeled by a dancing model moving to a haunting soundtrack. Currently featuring on our YouTube and Facebook sites on http://www.youtube.com/watch?v=U1BTnSvHTV8, it will shortly be included on the SWAROVSKI ELEMENTS website, too. In addition, the photographs are being made into an art-quality brochure printed on ultra-luxe paper. The images appeared in the June edition of the German Vogue. In addition, the photographs are being made into an art-quality brochure printed on ultra-luxe paper. SWAROVSKI ELEMENTS ADDS SPARKLE TO ALTAROMA SWAROVSKI ELEMENTS is proud to announce its partnership with LIMITED/UNLIMITED (www.altaroma.it/limited-unlimited) a curatorial project developed by Silvia Venturini Fendi to represent ALTAROMA’s new soul: avant-garde ideas and research encounter sartorial tradition, to give life to neocuture. LIMITED/UNLIMITED is a project designed to highlight creativity. A group of fashion designers have been invited to express their creativity with exclusive limited edition garments. Some of them have been given the possibility to work with and be inspired by our SWAROVSKI ELEMENTS to enrich their unique pieces, dresses, accessories, footwear or jewelry. SWAROVSKI ELEMENTS PARTNERS WITH ELLE MAGAZINE FOR ‘ELLE AIME LA MODE’ Swarovski has long had a tradition of nurturing new design talent and this initiative provides active support for the next generation of fashion talents in France through a design competition judged by some of the most renowned members of the fashion community. SWAROVSKI ELEMENTS, the premium brand for the finest crystal elements manufactured by Swarovski, collaborated with ELLE magazine on its new project ELLE AIME LA MODE, and the award ceremony took place on May 5, 2011 at the Ministry of Culture in Paris. SWAROVSKI ELEMENTS PROJECT INSPIRES JEWELERS IN POLAND Since 2010, SWAROVSKI ELEMENTS has been conducting an outreach initiative to support and inspire jewelry manufacturers in Poland, including the provision of practical information on trends and brand management. To date, this has included a presence at the Amberif fair, followed by last Fall’s Art & Fashion Festival. Today, SWAROVSKI ELEMENTS is the ingredient of choice within the established Polish jewelry market. ASIA’S FASHION JEWELRY & ACCESSORIES FAIR BLAZES WITH SWAROVSKI ELEMENTS June this year saw the sixth consecutive occasion on which SWAROVSKI ELEMENTS exhibited at Asia’s Fashion Jewelry & Accessories Fair in Hong Kong, the biggest international annual event of its kind within the region’s industry. SWAROVSKI ELEMENTS’ presence took the form of the stunning ‘Holistic Platform’, ablaze with breathtaking arrays of shimmering crystals, stunningly creative examples of collaborative jewelry pieces from famous design partners, as well as a dazzling display of the new season’s trend themes and products. The Holistic Platform was a big success, and attracted huge crowds for all four days of the fair. FAIRS & EVENTS BIJORHCA ECLAT DE MODE 2-5 September Paris, France www.bijorhca.com MUNICH FABRIC START 6-8 September Munich, Germany www.munichfabricstart.com MODA IN 13-15 September Milan, Italy www.fieramodain.it/ MODAMONT 20-22 September Paris, France www.modamont.com